Thus far our gain in net worth for the first two quarters of 2011 is open to interpretation. From a purely financial standpoint the fiscally unsound decision to cease the sale of pretty dresses has proven disastrous. Thankfully we remain unconvinced that making money is in our best interest. We are, however, unanimously in support of maintaining a balance between the monthly design/manufacture of dresses and of having free evenings and weekends to do other things. That being said, on a more metaphorical level, our worth has grown exponentially in the past 6 months because we are in good spirits and enjoying time away from the sewing machine.
Our numbers are notably in the red due to our complete disregard for profit. Despite fiscal shortcomings, we remain pleased with the work being produced and with the new direction DotMC has taken i.e. blog format. Lack of income has not deterred the production of pretty dresses. In fact, the work produced in the last 6 months arguably outshines products from the quarter prior. Perhaps the time afforded to read books rather than balance them has increased levels creativity.
In an attempt at full disclosure and because we like pie charts, and incidentally, pie, we present visuals to illustrate DotMC's growth and development in the last two quarters.
Colors. 2010 proved to be the year of jewel-tones and our research department projected more of the same in 2011. Bucking all expectations of theme and palettes, the range of colors this year has been surprising, to put it mildly. Inconsistency is proving to be the only constant this year. We are not sure what color schemes to expect in the coming 6 months, although trending patterns point to blue.
Thank you for your continued commitment and support as we usher in our 3rd quarter of DotMC 3.0.
President and Founder
Dress of the Month Club