Profit Report

07/20/2011

 
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To DotMC Shareholders and Supporters:

Thus far our gain in net worth for the first two quarters of 2011 is open to interpretation.  From a purely financial standpoint the fiscally unsound decision to cease the sale of pretty dresses has proven disastrous.  Thankfully we remain unconvinced that making money is in our best interest.  We are, however, unanimously in support of maintaining a balance between the monthly design/manufacture of dresses and of having free evenings and weekends to do other things.  That being said, on a more metaphorical level, our worth has grown exponentially in the past 6 months because we are in good spirits and enjoying time away from the sewing machine.

Our numbers are notably in the red due to our complete disregard for profit. Despite fiscal shortcomings, we remain pleased with the work being produced and with the new direction DotMC has taken i.e. blog format.   Lack of income has not deterred the production of pretty dresses.  In fact, the work produced in the last 6 months arguably outshines products from the quarter prior.  Perhaps the time afforded to read books rather than balance them has increased levels creativity.

In an attempt at full disclosure and because we like pie charts, and incidentally, pie, we present visuals to illustrate DotMC's growth and development in the last two quarters.

Colors.  2010 proved to be the year of jewel-tones and our research department projected more of the same in 2011.  Bucking all expectations of theme and palettes, the range of colors this year has been surprising, to put it mildly.  Inconsistency is proving to be the only constant this year.  We are not sure what color schemes to expect in the coming 6 months, although trending patterns point to blue. 

Skirts.  DotMC has long taken a pro Full-Skirt stance despite vocal opposition from certain parties.   When we shook the numbers down, we found that the majority of our output for the last 2 ½ years has favored the fitted skirt.  This realization was obviously a shock, but the numbers do not lie.  We have plans to form a committee with the sole purpose of fostering an improved alignment between our stated skirt preference and our designs.
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Print vs. Solid.  We have noted a departure from majority-solid colored dresses in the last two quarters which is at odds with the trends of the previous two years.  Contrary to long-term projections, 2011 is proving to be print-strong.  This may or may not be indicative of things to come.
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Sleeves.  Perhaps the most controversial issue has been the ongoing sleeve-or-no-sleeve debate.  Much was made of the May decision to add sleeves after the dress was completed.  It is safe to say that 2011 will be an interesting year with regard to sleeves. Only halfway through the year, we have watched as the number of dresses with sleeves doubled.  Notably, ¾ length and long sleeves have yet to make an appearance on any DotMC dress.  We assure you that we are diligently working on the matter.
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Miscellany.  As we move forward with our anti-business model for 2011, we have initiated the tracking of DotMC progress in entirely new ways.  The following diagrams are intended solely for informational purposes.
Indicators project that this will be a year of development and maturity at DotMC in every way, profit margins excepting.  Bows and ruffles seem to be on their way out while slimmer silhouettes are making more consistent appearances,  Whether these changes are temporary or permanent remains to be seen.  

Thank you for your continued commitment and support as we usher in our 3rd quarter of DotMC 3.0. 

Elizabeth Cowin
President and Founder
Dress of the Month Club

 


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